Monthly Archives: October 2013
After St. Louis won Game 5 of the NLDS, the Cardinal Nation Twittersphere was obviously jubilant and busy. I happened upon a tweet by fellow Cardinal blogger Dennis Lawson that talked about the hug Adam Wainwright got from Yadier Molina at the conclusion of Wednesday night’s clincher and compared it to the hug Jason Motte got from Molina at the securing of the last out of the 2011 World Series. After a quick exchange, Dennis remarked “Seriously, I want to celebrate the end of a work day with a Yadi hug.”
It’s a funny mental picture, depending on your job. And it got me thinking: that would actually make a great “This is SportsCenter” commercial.
You’ve seen these spots advertising ESPN’s flagship news and highlights show; athletes or mascots or pop culture luminaries interact with SportsCenter anchors in the offices or on the set of the network’s headquarters and awkward hilarity ensues. Albert Pujols as “The Machine,” somewhat vanilla football commentator John Clayton as a metal head, and this misunderstanding in the lunch line are a few of my favorites. Proposing ideas for these commercials is certainly nothing new, but I’m going to give it a whirl. I’m emulating the “This is SportsCenter” model so of course the settings and cast will follow suit.
SportsCenter anchor John Anderson gets out of his car to head into work at the start of the day. He is met by Yadier Molina in full uniform and gear (but carrying his mask), who walks Anderson into the building like he would walk from the bullpen to the dugout with that day’s starting pitcher. While they’re walking Molina says “OK John, you have a tough day today: full NFL schedule, MLB playoffs, hockey highlights. Here (hands Anderson a sheet of paper) is your list of catch phrases; stick to the game plan and we should get through OK.” Anderson agrees with everything Molina says.
Cut to the lunchroom, and anchor Scott Van Pelt is looking in the fridge. He says “Hmm, I wonder what John brought me for lunch today…” Suddenly the door is slammed shut, almost smashing his hand. Van Pelt straightens and turns; Molina is standing there (full uniform and gear, but again no mask) slowly shaking his head and says, firmly, “NO STEALING.” Van Pelt mumbles an apology and sulks out of the room while Molina looks at him disapprovingly.
Cut to the SportsCenter studio, showing Anderson in the middle of anchoring but from over his shoulder so the ESPN cameras and teleprompters are visible too. Among the cameras is Molina in his crouch (full gear with mask). As Anderson is setting up a highlight, Molina puts down a two fingers sign; Anderson pauses for an instant to glance at the catch phrase sheet Molina gave him earlier and smoothly delivers catch phrase #2.
Anderson, obviously tired and a little disheveled after a long day, punches out at a time clock and, turning, raises his hands in relief and joy. The camera then pans back to show Molina doing the same thing and running toward Anderson; they hug and jump and yell as if they just won the World Series while “This is SportsCenter” appears on the screen.
I’m not sure if all of that could be squeezed into 30 seconds; maybe the lunchroom scene would have to be a short follow-up commercial. But I think it works. Because let’s face it…we’d all be a little happier at our jobs if we knew even the toughest day might end with a hug from Yadi.